Lule Demmissie

Born in Ethiopia, Lule spent her early years as an immigrant in Greece, the UK, and Kenya before coming to the U.S. and working in a series of increasingly senior roles at J.P. Morgan, Merrill Lynch, Morgan Stanley, TD Ameritrade, and Ally. A risk taker with guardrails, as she calls herself, Lule led U.S. Operations of the social investing platform eToro USA with a perspective informed by her intersectional identities and experience.